Skip to content

How African First Ladies spearheaded the successful launch of a continent-wide campaign to prevent HIV and AIDS in childhood

Case Study

Launched in 2018, the Organization of African First Ladies for Development (OAFLAD) and the African Union co-lead a continental campaign to end new HIV infections in children and to keep mothers alive, called Free to Shine Campaign. This case study describes the process of advocacy and concerted effort that lead to the development of the campaign and its acceptance and adoption by stakeholders and communities at the continental, national and local levels.