The HortiNigeria programme, implemented by IFDC in partnership with Wageningen Research, East-West Seed International and KIT Institute, is strengthening Nigeria’s horticulture sector across the entire value chain—from production to marketing.

This new learning brief explores how local actors drive innovation within Business-to-Business (B2B) linkages in Kano, Kaduna, Ogun, and Oyo states. Using Actor-Network Theory, it examines ten case studies that reveal how farmers, aggregators, and entrepreneurs are developing creative organisational and marketing solutions to overcome challenges such as informality, pricing gaps, and logistical constraints. From collective marketing and digital platforms to new farmer organisations anchored around practical tools like plastic crates, these innovations are helping make Nigeria’s horticulture sector more inclusive, resilient, and efficient.