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Ideation of Small Medium Enterprise services in cocoa growing communities in Ghana

KIT Royal Tropical Institute was commissioned by Solidaridad, in partnership with Marks & Spencer, to understand the unmet needs of cocoa growing communities in Ghana, ideate new SME service concepts and develop high-level business models. The study was to also provide Solidaridad with a roadmap to foster SME development.

This is a summary of the study, describing the highlights of the findings and the SME opportunities that were selected by the study’s steering committee as the most promising for creating the desired impact.

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Related Work

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    This major study aims to contribute to the cocoa sector’s body of knowledge and provide a solid evidence base to test common assumptions and beliefs.  The research covers issues such as household demographics, food security and nutrition, and crop choices and crop diversification. Specific to cocoa, the study investigates why households grow cocoa, and analyses […]

  • Analysis of the income gap of cocoa producing households in Côte d’Ivoire

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    The Living Income Community of Practice, co-hosted by GIZ, ISEAL and the Sustainable Food Lab and the GIZ Programme “Sustainable Supply Chains and Standards” are currently calculating ‘Living Income’ Benchmarks for the cocoa producing regions in Ghana and Côte d’Ivoire. The Living Income Benchmark studies estimate the net income required for a decent standard of […]

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