Ideation of Small Medium Enterprise services in cocoa growing communities in Ghana


A. Laven, P. van Heck

KIT Royal Tropical Institute was commissioned by Solidaridad, in partnership with Marks & Spencer, to understand the unmet needs of cocoa growing communities in Ghana, ideate new SME service concepts and develop high-level business models. The study was to also provide Solidaridad with a roadmap to foster SME development.

This is a summary of the study, describing the highlights of the findings and the SME opportunities that were selected by the study’s steering committee as the most promising for creating the desired impact.