In many low- and middle-income countries, agribusinesses are deeply engaged in providing services to small- and medium-scale farmers. Such services can include agricultural advisory services or extension. Yet this phenomenon of agribusiness-based advisory services (ABAS) has received relatively little attention in the study of and discussions on advisory services (Babu & Zhou, 2016; IDH, 2016, 2017). This is a critical oversight, as agribusinesses are increasingly present as service providers, and hence shape the prevailing service landscape for smallholder farmers. Importantly, agribusinesses face various challenges in their role as service providers, with impacts both on the agribusinesses themselves and on their ability to contribute to inclusive agricultural development.